
Learn how to optimize your AHR
and boost firm profitability

Discover proven strategies to build a culture of accountability and empower your team.

Map the full client journey so every task
has an owner, timelines are visible, and
both team and clients know what’s next.

Learn how to optimise your Average Hourly Rate
and boost firm profitability.

Discover proven strategies to build a culture of accountability
and empower your team.

Map the full client journey so every task has an owner, timelines
are visible, and both team and
clients know what’s next.
In this session, Andrew discussed:
What poor pricing is quietly costing accounting firms
Why pricing mistakes often stem from behaviour, not numbers
How successful firms communicate value with confidence
The leadership mindset behind strong pricing decisions
In this short and practical session, Andrew covered:
How to calculate and benchmark your Average Hourly Rate (AHR)
Where pricing pressure quietly erodes profit in most firms
Simple ways to fix under-pricing, scope creep, and outdated fee structures
In this short session, Andrew covered:
Why most accounting firms do not have a pricing problem — they have a positioning problem
The specific communication gaps that make value invisible to clients
How teams can consistently and confidently articulate the commercial impact of their work
Where stronger pricing actually begins: not in the proposal, but in every client touchpoint before it
In this short session, Andrew covered:
Why pricing is a leadership decision, not a commercial one
How weak scope quietly manufactures team resentment
What changes inside your firm the moment you price with clarity
The structural shift that lifts morale without hiring a single new person
This training gives you the proven framework to start driving new revenue streams. Andrew walks through how to reposition yourself with existing clients, how to start small, and how to use the Client Review method to spark new advisory conversations without being “salesy”.
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