You didn't build a firm to work harder for less.
The profit you want is already sitting in the clients you have. You're just not charging for it. In one free session,
we'll show you exactly how much — using your numbers, not industry averages.
The 3 Biggest Problems
Holding Your Firm Back
Pricing Pressure
Jobs priced on gut feel. Write-offs you've stopped counting. Fees that haven't moved in years.
Talent Trouble
Underpriced work can't pay for good people. So you hire cheaper, ask more, and wonder why they don't own it.
Workflow Chaos
Underpricing forces volume. Volume forces speed. Now every job is urgent and every deadline is a scramble.
Three Problems. One cause.
Pricing Pressure
Jobs priced on gut feel. Write-offs you've stopped counting. Fees that haven't moved in
years
Talent Trouble
Underpriced work can't pay for good people. So you hire cheaper, ask more, and wonder why they don't own it.
Workflow Chaos
Underpricing forces volume. Volume forces speed. Now very job is urgent and every deadline is
a scramble.
Fix the price first. It pays for everything else.
How we find the money: the free Pricing Review Diagnostic
One session, your numbers, no industry averages. We work out your recovery rate — what you actually collect against what the work is worth. Most firms find 40% of their clients are underpriced. You leave knowing the gap in dollars and the three moves that close it.
01
Run Your Numbers
- true hourly rate, write-offs, recovery rate
02
Find The Gap
- which clients and services are leaking profit
03
Price The Fix
- packages and prices your clients will say yes to
04
Plan The Rollout
- reprice without losing the clients you want to keep
TESTIMONIALS
Client
Working with Andrew has been
the turning point in my business.
In just six months, I’ve gained the confidence to price correctly, identify our ideal clients, and handle challenging
conversations with ease.
– Amy Tanti
Andrew helped us fix our systems
We thought our problem was sales. Andrew showed us it was structure and effectiveness — and that changed everything.
– Lawrence Petruzzelli
Since working with Andrew, I have increased prices.
Managing workflow is easier and I make more money. What once felt overwhelming, now feels achievable and profitable.
– Matthew Woolnough
The two questions every owner asks
“How do we get all the partners pricing the same way?”
One framework, one set of packages, one pricing tool. Your partners stop pricing on instinct and start pricing off the same numbers — because you build the model together, in the program.
“How do we go back to existing clients without losing them?”
There's a process, and a script. Which clients to reprice first, what to say, and what to do when they push back. Lawrence, Amy and Matthew all went through it. None of them lost the clients they wanted to keep.
Firms that found the money
In just six months, I’ve gained the confidence to price correctly, identify our ideal clients, and handle challenging conversations with ease.
We thought our problem was sales. Andrew showed us it was structure and effectiveness — and that changed everything.
Managing workflow is easier and I make more money. What once felt overwhelming, now feels achievable and profitable.
150% profitability increase ·
$250k+ extra revenue
30% productivity increase ·
$300k+ extra revenue
50% profitability increase ·
$250k+ extra revenue
80% of Australian firms will raise fees this year.
Source: Ignition 2025 Australian Accounting and Bookkeeping Pricing Benchmark Report.
Most by 5%. Some by 10. If 40% of your clients are underpriced, 5% doesn't touch it — you'll do the awkward conversation and still be underpriced at the end of it.
Do it once, do it properly.
Coached by a practitioner, not a theorist
Andrew Robertson built his own accounting firm to 27 people. He learned pricing the hard way — across more than 1,000 sales meetings — and ended up converting 60% of cold leads. Command The Profit You Deserve is that system, handed over 1:1.
And it's guaranteed. Give it a genuine go, and if you're not getting value equal to what you've paid, you get every dollar back.
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