From Unsure Bookkeeper to Profitable, Sustainable Business
Crossing Business Solutions | Liza Crossing's story
My Firm - who I am and what my firm looks like
I run a small bookkeeping business in Regional Western Australia.
The Challenge
I had been working with Andrew for nearly three years, but before his guidance, my profitability was not where I wanted it as I lacked the confidence and clarity to charge commercially appropriate fees. I also needed to review my client base, as I was working with a number of clients who didn't genuinely value the work or weren't willing to pay a fair and sustainable fee.
OVERVIEW
Liza runs a small bookkeeping business in regional Western Australia, supporting business owners with reliable financial management and compliance services.
Location: Regional Western Australia
Focus: Small business bookkeeping and support
Over time, the business was busy, but profitability and pricing confidence needed improvement.
Strategy Applied
I made the decision to work with Andrew to implement his guidance, structured training, and practical mentorship. Andrew's approach is practical and system-driven, utilizing proven frameworks that work. His support was instrumental in:
● Building the confidence and clarity required to charge commercially appropriate fees.
● Improving profitability and operating with a greater strategic focus.
● Reshaping my client base to work only with clients I genuinely enjoy and who value the service I provide.
● Added outsourced bookkeeper and admin people to handle the admin and processing work.
Results Achieved
The impact on my business has been significant:
● My bookkeeping business has doubled in size and profitability.
● I now confidently charge commercially appropriate fees, and my profitability has tripled.
● The shift to a client base that values my work and pays a fair market fee has transformed the overall quality and sustainability of my business.
● I now feel confident that I have built a professional, profitable, and sustainable business.
● And to top it off I am now planning regular breaks away after each BAS Period.