To make that critical decision, it's important that you and your partners know how your firm sits in the market now and how it should sit in the future. This will show you how clients will determine the value to them and their business. And lastly, how to bridge the gap that exists between where you are now and your desired FIRM OF TOMORROW.
Identify your TARGET CLIENT
Understand your UNFAIR ADVANTAGE
Know the gap between where you are NOW and the FIRM OF TOMORROW